10 ways to reduce Shopify cart abandonment

If there’s one thing that merchants hate, it’s an abandoned cart. Despite doing your best to attract a shopper to the point of loading their cart, some of them still abandon it without completing the purchase.

Cart abandonment is a huge problem for Shopify merchants and according to Listrak, a retail marketing firm, the average cart abandonment rate is 80 per cent.

That’s about 4 in every 5 shoppers leaving your site before completing a purchase.

Today, there are over one million merchants on Shopify and climbing. This makes it harder to convert customers with different product ranges available, various discounts being offered and many more incentives.

Nonetheless, you can optimize your Shopify store and implement effective marketing strategies such as SMS automation to reduce Shopify cart abandonment. Here some proven tips to help you win back your sales and convert customers easily:

1.      Make your website attractive

Humans are visual beings; hence they are attracted to anything with nice aesthetics. Therefore, rather than just opting for text descriptions, spice up your website with bright colors, images and thumbnails of items on sale.

Ensure that your website is highly responsive and can adapt perfectly on different screen sizes.

You might be able to draw traffic to an ugly website, but conversion would be extremely difficult as it’s a major turn-off for online shoppers.

2.      Promote security features

With cybercrimes rising every year, more and more online shoppers are becoming very selective with their store choices.

If a customer isn’t certain of a website’s security, they would most likely not complete their purchase. Therefore, it is necessary to ensure that your website has a valid SSL certificate and that your transactions are handled by a trusted vendor like PayPal.

You can go a step further to display all the security information and badges on your website for visitors to see.

3.      Implement guest checkout

Not everyone has the time to fill out complicated registration forms, therefore it’s important to implement guest checkout on your website.

This hastens their purchase and doesn’t require shoppers to create an account before checking out.

However, you can include an option to create an account or complete their profile once they’re done or even before their next purchase.

4.      Avoid lengthy registrations

Forcing your customers to register before purchasing an item on your website can lead to cart abandonment and increase bounce rate—especially if the entire process is tedious and complicated.

Ensure you enable guest checkout and make the registration process short and simple—with only a name and email address being the required information.

You can encourage users to build up their profiles later—even offering incentives in some cases—or connecting your platform with their social media profiles.

Implementing Facebook, Gmail or Twitter login is a great way to hasten registrations.

5.      Make your contact information visible

No one likes to feel stranded and for online shoppers, having to search tirelessly through your website for your contact information can be a red flag.

Ensure you provide different contact methods such as telephone, email or even a live chat, placing it in an obvious portion of your website. Having a contact page can make this a lot easier to find.

6.      Eliminate hidden costs and guarantee refunds

The most common and easily rectifiable reason shoppers abandon their cart is due to hidden costs such as shipping, taxes and other hidden fees. Shoppers don’t like surprises. If it says $10 on the product page, it should remain $10 on the checkout page.

However, should there be need to include additional fees, ensure they are clearly listed as line items before they can be added to the cart. This way, shoppers are aware of all the charges incurred before adding any item to their cart.

Additionally, ensure you have a clear refund policy on items purchased and provide enough customer testimonials and review to reassure shoppers of your quality service.

7.      Provide multiple payment options

The advantage of running an online store is access to a global market. Therefore, it is necessary to cater to all visitors from different regions by having multiple payment options.

Shoppers would abandon their cart if their most preferred payment option is unavailable. PayPal, Google Wallet, Skrill and even Bitcoin are some of the most popular payment options in eCommerce.

8.      Make the cart visible and provide incentives

A lot of shoppers abandon cart simply because they want to save their items for purchase later. So, if you want them to come back to their cart, it is really important to make their cart visible each time they visit your website.

Simply putting a cart icon at the top corner of the screen with notification badges would suffice. Additionally, according to Deloitte, 70 per cent of shoppers would buy from merchants who offer free shipping.

Such an incentive can be a great way to convert shoppers who abandon their cart.

9.      Use SMS and email reminders

SMS has the highest open rates of all marketing channels. Therefore, implementing an SMS automation software can be useful in converting customers who have abandoned their cart.

Sending soft reminders and motivating them to complete their purchase by offering additional incentives such as discounts and free shipping can be highly effective.

Additionally, you can combine SMS reminders with emails can equally increase conversion rates for abandoned carts.

10. Use the ‘scarcity’ tactics

Sometimes shoppers require a bit more push to complete their purchase and this is what scarcity can facilitate.

There are different strategies to employ; one is to display the remaining stock for a certain product by telling customers that there are only limited numbers left. This way, it would force them to purchase out of fear of missing out on the product.

Another way to use the scarcity tactics is by offering a flash sale. Including a timer to an offer provides a psychological effect in the mind of shoppers as they’re less likely to waste time looking around for other items.

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